There are 3 types of logos: text, symbol, and a combination of both.
Text based logos
Text based logos are usually the name of the company in a font that represents what the qualities of the company. For example a script font might be used for a company that depicts elegance. Italicized fonts usually depict movement and bold fonts represent strength and power.
Examples of text based logos.
Symbol logos use an icon or image to represent the company. Symbol logos are known to be the most difficult to use as a corporate brand because the icon or image used in the logo is open for interpretation. Symbol logos can abstract and unrelated to the services and products that company provides. For example, this logo… However, great brand management can lead to your logo being recognized globally.
Examples of symbol logos.
Combination logos consists of both and icon and text. It is the most common type of logo and believed to the most effective for small business to incorporate. The text compliments the icon making it more coherent to consumers about what the company is about.
Examples of combination logos.
When choosing a logo that is right for your company keep in mind that the logo should cater to your consumer and not to you. You are not selling to yourself; you are selling to your audience. The way the consumers interpret your brand is a lot more important. As you can see from the examples provided, all three logo options are good choices and are highly effective. Choose the type that goes best with your company’s vision.